Privacy policy

Privacy Policy

Effective Date: December 16, 2025

Nia Fresh Market ("Nia," "we," "our," or "us") values your trust and is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit or use our website, mobile experiences, and related services (collectively, the "Services").

By using our Services, you consent to the practices described in this Privacy Policy.

1. Information We Collect

A. Personal Information You Provide We may collect the following categories of information when you interact with Nia:

  • Contact Information: Name, email address, phone number, billing and delivery address.
  • Account Information: Login credentials, preferences, order history.
  • Payment Information: Payment method details (processed securely by third-party payment processors; Nia does not store full card numbers).
  • SNAP/EBT Information: Eligibility confirmation and transaction data as required to process SNAP/EBT payments (handled in compliance with federal and state regulations). This constitutes Sensitive Personal Information.
  • Communications: Messages, reviews, testimonials, survey responses, and customer support inquiries.

B. Information Collected Automatically When you use our Services, we may automatically collect:

  • Identifiers and Usage Data: IP address, device type, browser type, operating system, pages viewed, actions taken, and time spent.
  • Geolocation Data: General location information derived from your IP address or specific location if you enable location services for delivery purposes.
  • Inferred Information: Inferences drawn from other categories of data (e.g., order history) to create a profile about your preferences, characteristics, or behavior (e.g., 'frequently buys organic produce').
  • Tracking Technologies: Data collected via Cookies and similar tracking technologies (see Section 3).

2. How We Use Your Information

We use your information for the following business and commercial purposes:

  • Fulfillment: Process and fulfill orders, including delivery and pickup coordination.
  • Payment & Eligibility: Verify eligibility and process SNAP/EBT transactions.
  • Communication: Communicate order updates, service announcements, and customer support responses.
  • Improvement: Improve our Services, offerings, and customer experience, and conduct internal research and development.
  • Personalization & Marketing: Personalize content, deals, and community offers, and for cross-context behavioral advertising (targeted advertising).
  • Security: Detect, prevent, and investigate fraud, misuse, or security incidents.
  • Compliance: Comply with legal, regulatory, and program requirements, including SNAP program oversight.

3. Cookies and Tracking Technologies

We use cookies and similar technologies (like pixels and web beacons) to:

  • Enable core site functionality and security.
  • Remember your preferences and personalize your experience.
  • Analyze usage, performance, and the effectiveness of our campaigns.
  • Support marketing and promotional efforts.

You may control cookies through your browser settings. Disabling cookies may affect functionality. You can also manage your preferences and opt out of certain tracking through our Cookie Preference Center [Insert Link] or by utilizing industry-standard tools like the Global Privacy Control (GPC).

4. How We Share Information

We do not sell your personal information in exchange for monetary compensation. However, we may share certain information (like usage data or identifiers) with advertising partners to measure or optimize our marketing efforts. This sharing may be considered a "sale" or "sharing" under certain state privacy laws.

We may share information with the following categories of recipients:

  • Service Providers: Payment processors, SNAP/EBT processors, delivery partners, hosting providers, analytics tools, and customer support platforms who perform services on our behalf.
  • Business Partners: Suppliers and fulfillment partners as necessary to complete your order.
  • Legal and Compliance: Government authorities or regulators when required by law, including SNAP program oversight agencies.
  • Business Transfers: In connection with a merger, acquisition, or sale of assets.

All third parties are required to protect your information and use it only for authorized purposes.

5. SNAP / EBT Privacy Notice (Sensitive Personal Information)

If you use SNAP/EBT benefits:

  • This information is considered Sensitive Personal Information and is collected and used solely to determine eligibility and process authorized transactions.
  • SNAP/EBT data is handled in accordance with USDA, federal, and applicable state privacy and security requirements.
  • We do not use, process, or disclose this information for any purpose other than those strictly necessary to provide the requested Services, and we will not use it for marketing.

6. Data Retention

We retain personal information only as long as necessary to:

  • Provide the Services and maintain your account.
  • Maintain business records and comply with internal policies.
  • Comply with legal, tax, and regulatory obligations (including those related to SNAP/EBT data).
  • Resolve disputes and enforce agreements.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your information. We also implement technical safeguards to comply with all applicable SNAP/EBT data security requirements. However, no system is completely secure, and we cannot guarantee absolute security.

8. Your Privacy Rights

Depending on your state of residence, you may have the following rights regarding your personal information. To exercise your rights, contact us using the information below. We may need to verify your identity before responding.

A. Rights of Access, Correction, and Deletion

You may have the right to:

  • Access/Know: Request disclosure of the specific pieces of personal information we have collected about you and the categories of sources, purposes, and third parties with whom it was shared.
  • Correction: Request the correction of inaccurate personal information we maintain about you.
  • Deletion: Request the deletion of your personal information, subject to certain exceptions.

B. Right to Limit Sensitive Personal Information

You have the right to limit our use of Sensitive Personal Information (like precise geolocation or SNAP/EBT data) to only what is necessary to perform the Services you requested. Note that we already limit the use of SNAP/EBT data as outlined in Section 5.

C. Right to Opt-Out of Sale/Sharing

In jurisdictions where applicable, you have the right to direct us not to sell or share your personal information for the purpose of cross-context behavioral advertising.

To exercise this right, please click the following link:

[Insert Link to Opt-Out Page/Mechanism, e.g., "DO NOT SELL OR SHARE MY PERSONAL INFORMATION"]

We also honor the Global Privacy Control (GPC) signal transmitted from your browser.

9. Children’s Privacy

Nia’s Services are not intended for children under the age of 13. We do not knowingly collect personal information from children.

10. Third-Party Links

Our Services may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those third parties.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. Continued use of the Services constitutes acceptance of the revised policy.

12. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact:

Nia Fresh Market
Email: support@niafreshmarket.com
Website: niafreshmarket.com